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This version of the text contains just the key 15 chapters for a book with additional case study support, you can buy the text and cases version. Johnson, kevan scholes, richard whittington, jun 1, 2006, 1033 pages. Jul 19, 2018 exploring strategy pearson higher education services. Exploring corporate strategy exploring corporate strategy i t i o n. Corporate strategy is suitable for both undergraduate and mba students on basic strategy courses richard lynch is professor of strategic management at middlesex university business school. A new title exploring strategy, rather than exploring corporate strategy reflects that this book is for all kinds of business. With over one million copies sold worldwide, exploring strategy has long been the essential introduction to strategy for the managers of today and tomorrow. How balanced scorecard companies thrive in the new business environment harvard. Pearson 97812921456 97812921456 exploring strategy. Texts and cases also provides a wealth of extra case. Exploring corporate strategy available for download and read online in other formats. Understand clearly the key concepts and tools of strategic management explore hot topics, including business models, corporate governance, innovation and entrepreneurship learn from case studies on worldfamous organisations such. The goals of corporate strategy are challenging not only for large firms like microsoft but also for small local computer retail outlets or even dry cleaners.
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An overview of the design school of strategic management strategy formulation as a process of conception. This coverage of both analytical and managerial aspects of strategy makes it a highly relevant text for both undergraduate and mba students. This book which is the 2nd edition was published in 1988 and much of the information in the book is probably a bit out of date not to mention corporate strategy has changed since but its. Pdf exploring strategy 10th ed pearson education 2014. A crucial feature of contemporary business and an important. Eighth edition exploring corporate strategy gerry johnson. The book i read to research this post was exploring corporate strategy by gerry johnson et al which is a very good book which i bought from a car boot sale.
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